Covid Comeback: How to ensure your private practice rebounds after lock-down
Gensmile presents a pragmatic & practical look at the steps all owners & managers of private dental practices can take to ensure that they bounce back from the COVID-19 lock-down as strongly as possible.
Chris Barrow will discuss how to keep your patients engaged & loyal. How to use marketing to ensure we build business now and have patient demand when we reopen.
-continuing engagement with patients, dentists and staff
-use of social media; email; mail; other media
-marketing during the shutdown; to publicise reopening; after the lock-down
-how to reassure patients about safety of visiting the practice & of dental treatment
-strategies for dealing with plan patients
Laura Horton will talk about how to manage diaries & organise the practice.
-practice organisation so ready to hit the ground running
-how to maintain engagement with staff & clinicians
-how to manage a phased return
-building the book for week 1
-diary management balancing: plan patients; open courses of treatment; overdue check-ups; new treatments
-how to reassure staff that it is safe to work
Andy Fenn will speculate on what the new normal might be & how to reassure the practice team & patients that treatment is safe.
-how to manage on-going risk from Covid-19
-how to give clinicians comfort that it safe for them to treat
Simon Turton will give examples of how Gensmile’s 24 predominately private dental practices are preparing to ensure a strong comeback from COVID-19.
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