The “New Normal” approach to Patient Acceptance
Many patients will exit isolation with financial worries, wary of proceeding with necessary treatment, having built a barrier between themselves and the dentist. Finding ways to break that barrier can help the patient connect more effectively and more likely to accept treatment recommendations.
- Life and business will NOT go back to normal. The new normal is a fact.
- Case acceptance strategies will become one of the key skills of a successful dental clinic.
- People will probably tolerate much less unclear communication. The message from the doctor needs to exhale honesty, transparency, real benefits for the patient.
- People will tolerate less, commercial push, aggressive marketing.
- Patients will be more skeptical and will read in between lines if the doctor is pushing too hard to make money.
- Doctors will fear being too commercial and will feel uncomfortable pushing.
- Questions like “what is essential and what is unessential/selective” among dental procedures will become more common.
- How to make doctors comfortable with the new speech and pitch?
- Learning from psychology how to create communication strategies when talking to somebody that is defensive.
- Learning how to sell during recession times in an ethical and elegant way.
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